Ek Pahel launched Poster of #NOT ME MOVEMENT as part of RUN FOR HER 2019 on February 22nd, 2019. The aim of the movement was to empower girls and women mentally, emotionally and physically so that they do not fall prey to injustice, abuse and violence. Leading iconic women of Agra through their inspiring messages motivated the girls to be strong enough, say no and break the silence when needed and never be victim of any abuse. Some of the women who were part of the initiative included Poonam Sachdeva, Namrata Mishra, Ashu Mittal, Mona Singh, Dr. Saroj Prashant, Renuka Dang and many more.